campaign ad war

two days after i post about VA campaign ads making me sick, comes this article telling me that is the exact intentions of the cadidates.

If outlandish, misleading attack ads make you want to stay home on Election Day, the joke's on you. Political experts say that most negative ads are designed to do just that: target certain groups and discourage them from voting ... "Very few candidates can attract voters from the other side to vote for them. The next-best thing is to try to get potential voters for the other side to stay home."